Giving Factory Brand & Retail

Giving Factory is a store of the social enterprise that sells products sponsored. As this store sells the new donated premium goods, unlike welfare stores that sell used goods, so we had to create an appropriated brand for the environment.
We designed an logotype and three basic elements that symbolize the giving and sharing, hopes and a place of sponsorship. They can be used in various forms in a flexible combination depending on the application conditions. While using the lively forms and vivid colors, sophisticated urban image is also to blend well.