Pamphlet design for the Horse Racing Cinema Festival
- Gwacheon City
- Design Scope
- Banner, Illustration, Key Visual, Pamphlet, Placard
Gwacheon City promotes film a festival which is held at National Racetrack in Gwacheon city every Wednesday. The priority was to develop an event identity which promotes the festival effectively.
The name "CINE' mean cinema, and "馬" means horse therefore it is mixed impressively, then we added the colorful water color painting to give them more richness. In Korean read "CINE馬" is read as "cinema". The idea of "CINE馬" is a great solution that have linguistic and typographic fun and reflects the locality of Korea and the uniqueness of the film festival which is held at a horse racetrack.
Banners and placards as well as pamphlets were designed and produced together.